Jerry Yeo

Art Director: Jerry

Client: Mediacorp
Agency: ed&c

Production: Dauntlus Studio
Director: Marcus Liew

Creation of Logo & Pattern

The logo and abstract wavy pattern design of GULA GULA encapsulate the energetic spirit of Peranakan culture while celebrating the joy and flavors of traditional desserts. This visual identity promises customers an immersive experience, inviting them to embark on a journey of taste and culture through a captivating blend of modern abstraction and cultural heritage.

With its captivating logo and dynamic pattern, GULA GULA stands as a modern gateway to the world of Peranakan sweets, inviting enthusiasts to savor not only the treats but also the essence of a rich and vibrant tradition.

Creation of Logo, Brand Guide and etc.

The Key Concept logo embodies the very essence of minimalist elegance, reflecting the core values of sophistication and simplicity that the interior firm stands for. The logo design cleverly integrates the letters K, E, and Y inside a subtle square, creating a sophisticated visual representation of the brand's identity.

A Mascot Ideation for BreadTalk's Signature Floss Bun

"Song Song" is an exciting mascot concept designed to capture the essence of BreadTalk's iconic signature floss bun. This adorable and adventurous character embodies the deliciousness and creativity that BreadTalk is known for. With its friendly demeanor and insatiable curiosity, Song Songencourages customers to embark on a culinary journey and explore the diverse range of flavors found within the floss bun offerings.

Song Song's Appearance: Flossy is a charming anthropomorphic character with a bun-like body that incorporates the various ingredients of BreadTalk's floss buns. Its "hair" is made of vibrant and colorful flossy toppings, representing the distinct flavors available.

Benefits:

Brand Engagement: Flossy serves as a relatable and memorable character that enhances customer engagement, fostering a deeper connection between consumers and the BreadTalk brand.

Creation of logo.

Big Heart Student Care is a non-profit, Voluntary Welfare Organisation (VWO) founded on the premise of providing affordable, quality after-school care for students, regardless of their socio-economic or ethnic background –and unmotivated by monetary gain.

Brochure / Illustration

Print Ad / Illustration

Print Ad / Flyer

GIF: Jerry Yeo

Print Ad & Flyer: Jerry Yeo

Illustration: Jade Sia, Miranda Lek

Print Ad / Art Direction / Illustration

Poster / Flyer

Committee to Promote Chinese Language Learning (Branding)

Creation of layout, digital imaging and art direction.

Illustration / Design

ELO Mega Draw Campaign Logo / Poster / Flyer

Logo Branding

Branding

Logo Design: Jerry Yeo

3D: Miranda Lek

Adaptation: Jerry Yeo, Miranda Lek, Jade Sia

Illustration

Packaging Design

Lunar New Year 2017

Illustration / GIF

Christmas 2017

Illustration / GIF

Lunar New Year 2017

Illustration / GIF